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Driving brand with video landing pages
Driving brand with video landing pages

Video landing pages capture more viewing engagement from your audience and drive viewers toward the actions you care about.

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Written by Robert Carroll
Updated over a week ago

Video landing pages are a terrific way to share videos in email or on social. Our software allows you to create a branded and fully customized video viewing experience for your prospects.

Key Benefits of CampusReel's Video Landing Pages

Your brand is your most valuable asset. You want to strengthen your brand and credibility at every point of communication with prospective students and families. CampusReel's video landing pages allow you to infuse your branding across your video experiences, so you're not beholden to a 3rd party algorithm or branding like YouTube's.

Additionally, you can set up to 3 calls-to-action for your viewers to take while they're watching videos. This preserves all of the engagement created by the video and channels it toward your most important goals. If you don't use video landing pages, you are likely losing viewers quickly to a lot of competing content from other brands, maybe even your competitors!

Settings

You can configure your brand colors, logo, and calls-to-action in the "Video Landing Page" menu item within your Dashboard. See details here. Additionally, you can set color preferences for each button with a call-to-action. Make sure you select the "Display" checkbox so that the button appears on the page!

Here is a video landing page example for Rochester Institute of Technology, and here's another for Colgate University.

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