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Benefits of Embedding a Video or Playlist
Benefits of Embedding a Video or Playlist

Drive leads, engagement and brand affinity through embedded videos and playlists.

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Written by Robert Carroll
Updated over a week ago

Any video or playlist on CampusReel can be easily embedded into your website. Our embedding features include a number of benefits that other commons forms of embedding content (e.g. YouTube) cannot provide. CampusReel’s embedding technology is built specifically for admissions, recruitment, and marketing offices across the education industry.

Key Benefits of Embedding with CampusReel

1.) Lead Generation with Video RFI Forms

Easily turn any video into a lead generation engine. Viewers who fill out your customizable RFI form have exceptionally high intent and interest in your program, so capturing their data and de-anonymizing these viewers is especially valuable. A study conducted by University of Vermont revealed that 59% of inquiries generated by CampusReel converted into applications. You’ll be able to tell which leads filled out a video RFI form in the “Leads” section of your Dashboard as they will be highlighted in yellow – if you export the list to CSV, you can even see the specific video they filled out the form to watch!

2.) Custom Branding

Build trust and brand affinity with website visitors by customizing your video player to match the look and feel of your brand, and natively fit with your site.

3.) Increased Engagement and Dwell Time

Quickly add videos to multiple parts of your website.

4.) Embed a Single Video or Playlist

Our playlist functionality allows you to embed multiple videos into one section of your site easily, without compromising the user experience. Rather than embedding one video after another, causing the user to scroll for a while, embedded playlists provide a clean way to showcase lots of relevant content at once.

5.) Use for Any Existing Video : )

Once you realize the power of embedding content through CampusReel’s technology, you’ll likely want to use many of these features on other videos that are not inside your CampusReel Dashboard. We offer unlimited hosting and streaming, so you are able to upload all of your existing videos into CampusReel and use any of the above features on them.

How to Embed a Video or Playlist

1.) Click on either “Videos” or “Playlists” in the left-hand menu in your Dashboard.

2.) Select the link icon on the far-right side of an item’s row.

3.) A popup will appear that contains a small piece of code. This can easily be inserted into any type of website – please contact your Customer Success Manager if you need assistance. Your school's IT/website department will also be able to assist.

4.) Select any lead generation settings you’d like to apply. This includes showing your custom RFI form, selecting the second at which the form should appear, and making the form required or skippable.

5.) You can also choose to remove CampusReel’s small “powered by CampusReel” icon.

6.) Paste the code anywhere into your site! Check out this live example from our partners at University of Vermont: https://www.uvm.edu/admissions/undergraduate/discover-life-uvm

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