You can optimize your YODL profile by adding detailed, specific information—especially in the “Additional Products and Services” field—to improve search visibility and attract relevant connections.
Refer to the profile update video below for a step-by-step walkthrough.
Key Optimization Tips
Use the “Additional Products and Services” Field Effectively
Describe exactly what your organization offers
Use clear, specific language
Include keywords others are likely to search
Examples of Strong Descriptions
Instead of: Consulting
Write: Food safety consulting for small processors
Instead of: Software
Write: Inventory management software for food manufacturers
Why This Matters
Improves your visibility in search results
Helps other members understand your expertise
Increases chances of being discovered by partners or clients
Learn from Other Profiles
Example: Giraffe Foods (Co-Packer)
Custom formulation and production of sauces, dressings, and beverages
Flexible packaging options (bottles, pouches, bulk)
Private-label product development
Allergen-free, vegan, organic, or clean-label expertise
Food safety compliance and certification
Example: Cargill (Ingredient Supplier)
Bulk sweeteners and plant-based proteins
Edible oils and fats
Functional ingredients (texturizers, emulsifiers, stabilizers)
Specialty and clean-label ingredients
Food safety and product innovation consulting
Example: BC Beverage Technology Access Centre (Research Centre)
Beverage product development and formulation
Shelf-life and nutritional testing
Pilot-scale production equipment access
Regulatory compliance guidance
Collaboration with industry and academic partners
Additional Tips
Be specific and descriptive
Use industry-relevant keywords
Keep your profile updated regularly