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Creating Custom Segments

Create Segments of users based on key user information and provide them with a personalized in-app experience

Flora Sanders avatar
Written by Flora Sanders
Updated over a week ago

To create a new Segment, go to the Segments page in Candu and click 'Create Segment' in the top right corner.

ℹ️ Please note that your data must be connected to a data source such as Segment.com or a CRM or manually send user information via the installation script for it to be available in Segments. Learn how to set up segments.

1. Name Your Segment and add conditions

Name and describe your Segment, and save the changes. This will help you find it later and help your team understand which users it includes.

Fill in the first segment rule and 'Add Condition' to add more. You can add as many conditions or events as possible to define your desired Segment.

Select AND to require all included conditions to be met. Select OR to require any included conditions to be met.

Hit 'Save' to not lose your progress.

A screenshot showing users how to name your segment and add conditions.

Segment Properties to Choose From

You can choose from many different data points when creating Segments of users.

  • User ID: All or part of a user ID that you have passed through from your application (it will be the same ID you use to track users internally)

  • User Property: The list of available properties will depend on what user traits you send Candu (domain, role type, email, and name). If you need specific properties, make sure they are included during Installation.

  • Group Property: The list of available properties will depend on what group traits you send Candu (email, domain, etc.). If you need specific properties, make sure they are included during Installation.

  • Group ID: The Group ID you are sending in to identify different groups.

  • First visit: The first time a user visits your application after installing Candu.

  • Content: To schedule specific content to show for a particular period.

  • User Events: User Events track all of the Candu Events (button clicks, card clicks, checklist checks), etc., so that you can create user segments based on how users have interacted with your Candu content.

    • Example use case: If a user clicks a "Start Tour" button, you could say, "This person has taken a tour, and next time they log in, we can show them new content."

  • Segment: To use pre-existing segments. Add a user is in or not in 'X' segment. This is great if you have a block/exclude list!

You can build a custom Segment defined by any of the above options and choose logical conditions. Conditions may also be nested, which allows you to create complex Segments depending on your needs.

2. Review Your Segment

Once you have selected your conditions, review and save any changes you’ve made by clicking 'Confirm & go to Segments List' at the top of the page.

Note: use the User Feed to spot check users who either 'Match' or 'Don't Match' your new segment:

If you select 'Confirm & go to Segments List', you will be taken to your Segments list, where you'll see the user count for the segment.

A screenshot showing users the last time a segment was updated.

You can also check your segment user count in Segment Analytics:

You can use User Feed to check which users fall into it and which do not:

You can search for specific users as well:

You can drill even further and click on any individual user from Analytics > Users to bring up a list of all the traits and user information you have sent Candu about them.

You can also see under Segment Membership all the segments they are a part of:

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