Key takeaways

  • 48% of care staff said hearing positive feedback from a colleague would influence them to register for Care Friends. Therefore, we can't reply on posters and emails to boost app registrations - we need PEOPLE POWER!

  • An enthusiastic Champion has the power to increase app registrations by over 250%

  • Backing from an influential manager motivates Champions to achieve app registration goals and can increase registrations by 86% or more

  • Star Champions are...

    • In regular contact with Care Staff

    • Enthusiastic about Care Friends

    • Comfortable using simple technology

    • Understand that more staff = better wellbeing for everyone

    • Motivated by goals and incentives

Key resources

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