As CareCru customers you can track the effectiveness of your online booking marketing campaigns by using one or a combination of the following options -
1. Integration with Google Analytics (GA4) custom event tracking
When a patient submits a booking request, CareCru will send a custom event to Google Analytics if you have it installed
The events used in our code are -
Category – "CareCru Online Scheduler"
Action – "New Appointment Request"
Label – External ID > "Practice Name" > CareCru ACC ID (In priority order if one is not available)
Steps to setup event tracking using GTM
2. UTM Source, UTM Parameter, and UTM Campaign are all tracked so long as these are provided to the website via URL query parameters
Whatever is added to the URL will be stored in the respective columns in the CareCru database (ie. utmsource, utmmedium, utmcampaign)
3. Cookie Tracking
The following cookies are stored in the CareCru database– gaCookie, gclAwcookie, tymbrelFormCookie
4. Document “referrer” tracking
We pull the URLs that referred the patient to the website to book, and can also use this to break down by “source”
Stored as “referrer_url”
All the above give you many ways to break down the online booking data down by “source”.