In order to collect phone numbers from people who accepted marketing, you need to optimize your Shopify checkout. 

Watch this quick video or follow the steps below.

  1. Go to Shopify Settings > Checkout 

  2. In the Customer contact section select 'Customers can only check out using email'

  3. Scroll down to Form options > Shipping address phone number > Select 'Optional'

  4. Scroll down to Checkout language > Manage checkout language

  5. Search (CMD+F / CTRL+F) for 'Phone label' and 'Optional phone label'  > Replace with the following text: Phone for support, offers and updates from the team

 6. Search for 'Checkout Marketing' and 'Accept marketing checkbox label' > Add the following recommended text: Sign up for order updates and exclusive offers via text messages & email

7. Search for the 'Checkout shop policies section'

Paste the following text in the Privacy policy field: By checking this box I consent to receive recurring automated marketing by text message through an automatic telephone dialing system. Consent is not a condition to purchase. Message and Data rate apply. Opt-Out by texting STOP. View Privacy Policy.

Way to go! Your checkout is fully compliant and ready to collect phone numbers!🙌

This is how your Checkout should look like after all steps are done:

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