What are 2-Way Campaigns?
2-Way Campaigns are SMS marketing campaigns, with a twist. Unlike the regular SMS blasts, which are one-off campaigns, Cartloop's 2-Way Campaigns are based on 1:1 interaction with the shoppers.
Let me explain it a little better.
Receiver cannot reply
Receiver can reply
Little to no personalization
Lack of support or assistance
24/7 support and assistance
The way they work is quite simple: you send the campaign to a segmented list and when someone replies to that campaign our Live Experts will take over the conversation just like the way we do with abandoned carts. So this means zero maintenance or support for the campaigns from your side.
This way, you will be able to craft your own messages and send offers, news, updates, or just nurture your customer base, knowing they can reply and get instant support at any time.
If you want to send it to a specific segment of your audience, make sure you create it before crafting the campaign.
How to create a 2-Way Campaign?
You can create a campaign by clicking on "Campaigns" on the left sidebar > "New Campaign".
Need more guidance? Read here How to launch a 2-Way Campaign 🚀