You can create a 2-Way Campaign by clicking on "Campaigns" on the left sidebar > "New Campaign".
Now let's create a Valentine's Day campaign for a fictional fashion brand.
1. Name your Campaign - keep it short & sweet
2. Choose your audience
You can choose a pre-built Segment or create a new one. You can learn how to create Segments here.
In this case, we'll choose All Subscribers.
3. Craft your message
Copywriting Tips ✍🏼
Succinct Copy → Treat the first few words like an email subject line
Caps for Emphasis → Emphasize important words with all caps but do so sparingly
Formatting → Use spaces between sentences to create the impression of a clean message. (it doesn't cost extra to format the message the right way)
Emojis 📱 → You can use (on-brand) emojis to add visual excitement & emotion (note: emojis may cost more)
Sense of Urgency → Encourage the subscriber to act immediately
Call to Action → End by telling your customer exactly what step to take next
Keep it sweet & short → Stay under 160 characters for a catchy, easy-to-read text
Brand voice 🥰
Keep your brand's voice across all mediums including SMS.
Your shoppers will relate more to your texts and sense the familiarity
Link positioning 🔗
The positioning of your link inside the message is important. We recommend placing the link at the very end of a message so that the link displays a preview on the recipient’s phone. People are more likely to click a link preview than a hypertext link.
Smart Sending - If this checkbox is checked, subscribers who received a message in the past 8 hours will not receive the message. We recommend you check it.
4. Preview your campaign and test it out
This step allows you to view your text and sent it to your phone to preview it.
To get a preview on your phone, click on “Send text message” and input your phone number, then click on "Send test".
5. Review & schedule your campaign
In the last step you can review your Campaign Details, then you can schedule the campaign by clicking “Schedule at date & time”.
The calendar will reflect the time zone you're currently in. Once selected, choose a time.
6. Confirm and done🎉
After you're done with reviewing and scheduling, click on "Schedule Campaign" from the right low corner and confirm.