We often get asked how Cartloop compares versus other platforms for SMS marketing, namely Omnisend.

Both platforms are great but differ in a couple of ways, in what they are meant to do, where they are strong, where they are weak, how to try them out, cost, and features.

So to help answer your questions, in this comparison, we take an quick look at the differences between the two platforms, to help you decide which one is best for you.

Here’s the bottom line:

  • Cartloop is for brands that want to engage with shoppers in real-time, right when they need it the most, by using real people to answer customer queries.

  • Omnisend works best for brands and stores that put their SMS and email flows on autopilot through automation

  • Cartloop is a fully-managed service. Omnisend is a self-service platform.

  • Cartloop has the best-in-class Experts that engage with your customers in real-time, answering their queries. Omnisend is a one-way SMS platform with pre-built templates sent to all customers alike according to what stage of the buying cycle they are in.

  • Cartloop allows customers to reply to the text messages with payment-related questions, technical issues, product questions, shipping tracking information requests and many more.

  • Cartloop is available in the United States, Canada, Australia and United Kingdom with more countries becoming available on a monthly basis. Omnisend supports all country codes for SMS.

  • Cartloop engages customers for upsell and cross-sell opportunities through our Recovery Experts. This way, they can make relevant product recommendations to your customers, exactly as if they were in a physical store asking for assistance.

  • Cartloop's Experts talk to your customers. Real-time, real conversations, and as such, they manage to gather specific insight and feedback directly from your clients. We find out the main reasons your shoppers abandoned their carts, then deliver that information directly to you, so you can make smarter decisions and optimize your business accordingly. Omnisend doesn't have this feature.

  • Cartloop's pricing model is pretty straightforward. We charge our clients based on the revenue we generate. If you are successful, we are successful. Omnisend is based on an credits subscription system, which starts at $16/mo.

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