The Notifications section in CASA Loyalty helps you create and customize automated emails to keep your customers informed and engaged with your loyalty program. Here's how to navigate this feature and make the most out of it.
How to Access Notification
Open the Casa Loyalty app from your Shopify admin.
In the left-hand menu, click on Notifications.
This will open the Notifications dashboard, where you’ll see the list of available email templates:
Points Earned
Reward Redeemed
Birthday Reward
Available Notifications and Customization Options
1. Points Earned Notification
Purpose: Notify customers when they’ve earned loyalty points for completing tasks like purchases.
Customizable Options:
Banner: Add a visually engaging image to the email. Recommended size: 1200px by 480px.
Subject: Set an eye-catching subject line. Example: "You've Earned Points!"
Title: Highlight the customer’s achievement. Example: "You have {points} points."
Description: Explain how the points were earned. Example: "You earned {points} points by completing the '{ruleName}' task."
Button Text: Add a call-to-action to encourage more engagement. Example: "Earn More Points."
2. Reward Redeemed Notification
Purpose: Celebrate and inform customers when they redeem a reward.
Customizable Options:
Banner: Upload a relevant and celebratory image.
Subject: Example: "Your Reward Awaits!"
Title: Example: "You redeemed {reward}!"
Description: Example: "Enjoy your {reward}. Keep earning points for more rewards!"
Button Text: Example: "Check More Rewards."
3. Birthday Reward Notification
Purpose: Send a personalized email to customers on their birthday, offering them a special reward.
Customizable Options:
Banner: Include a festive image to match the birthday theme.
Subject: Example: "Happy Birthday! 🎉"
Title: Example: "We’ve Got a Gift for You!"
Description: Example: "Celebrate your special day with {reward}. Enjoy your gift and make it a great day!"
Button Text: Example: "Claim Your Gift."
How to Customize Notifications
Select a Notification Template
From the list in the Notifications dashboard, choose the template you want to edit (e.g., Points Earned).Edit the Content
Upload a banner image that aligns with your brand or campaign theme.
Customize the text fields for subject, title, description, and button to reflect your store’s tone and goals.
Preview Your Changes
Use the Preview button to see how your email will look to customers before saving it.Enable or Disable Notifications
Use the toggle button in the top-right corner to turn notifications on or off, depending on your preferences.Save Your Work
Click Save after making your edits to ensure your changes are applied.
How Placeholders { } Work
Placeholders are dynamic tags that automatically pull specific data related to each customer or transaction. When you send an email, these placeholders are replaced with real information, making every message unique and personal.
Common Placeholders You Can Use
{points}:
Displays the exact number of points a customer has earned or redeemed.
Example: "You’ve earned {points} points! Redeem them for exclusive rewards today."
Real Output: "You’ve earned 150 points! Redeem them for exclusive rewards today."
{reward}:
Highlights a specific reward the customer has unlocked or is close to unlocking.
Example: "You’re just a few steps away from earning {reward}. Keep going!"
Real Output: "You’re just a few steps away from earning a $10 gift card. Keep going!"
{ruleName}:
Refers to the specific earning rule or action the customer completed to earn points.
Example: "Thanks for completing {ruleName}! You’ve earned bonus points as a reward."
Real Output: "Thanks for completing your first purchase! You’ve earned bonus points as a reward."