This guide explains everything you need to know about the Casa Loyalty Points Program — how it works, how to set it up, and how to optimize it for customer retention and engagement.
1. What Is the Casa Points Program?
With Casa Loyalty, your customers automatically earn points every time they place an order on your store. It’s a powerful way to encourage repeat purchases, build engagement, and strengthen brand loyalty.
2. How to Configure “Earn Points for Placing an Order”
1. Access the Settings
Go to your Shopify Admin, open the Casa Loyalty app
Navigate to Programs and click on "Place an Order"
2. Choose How Points Are Earned
Incremental Points: Customers earn points based on how much they spend (e.g., 1 point per 1$ spent)
Fixed Points Per Order: Customers earn a set amount of points for every order, regardless of total cost (e.g., 50 points per order)
3. Set the Point Value
Define the point rate or fixed value (e.g., 100 points per 1$ spent or 50 points per order), depending on your loyalty strategy
4. Add Optional Incentives
First Order Bonus: Grant extra points to first-time customers
Limit Frequency: Prevent abuse by setting limits like “earn once every 30 days” per customer
5. Activate the Program
Toggle the status to Active to enable the action
Choose an icon to visually represent this earning action in the customer portal
3. What Customers Experience
Points are awarded automatically once an order is completed
Points may expire, depending on your settings
Depending on your configuration, points are based on order total spent or a fixed number per order
4. Practical Examples
Configuration | Example Outcome |
Incremental: 1 pt per $ 1 | Customer spends $ 500 → earns 500 points |
Fixed: 50 points/order | Customer places any order → earns 50 points |
5. Why You Should Use “Place an Order”
Encourages frequent purchases
Offers a simple, rewarding setup
Completely customizable for your brand and goals
6. Quick Setup Checklist
✅ Go to Programs → Place an Order
✅ Choose between Incremental or Fixed point earning
✅ Optional: Set Up First Order Bonus and Frequency Limits
✅ Activate the action and choose your icon