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What is Order Insight and Compelling Evidence?

Visa's Compelling Evidence 3.0 by automatically providing dispute evidence in real-time, turning what was traditionally a manual, time-consuming task into a powerful, real-time defense against fraudulent disputes.


3-Stage Chargeback Armor

  1. Smart Evidence Collection

    • Automatically tracks and stores every customer's:

      • Purchase history (including tokenized card data)

      • Device fingerprints

      • IP addresses

      • Shipping/billing patterns

    • Builds comprehensive customer profiles that update with each transaction

  2. Instant Chargeback Alerts

    • Receives real-time notifications of disputes (often before they officially hit your merchant account)

    • Immediately cross-references the disputed transaction with the customer's complete purchase history

  3. AI-Powered Evidence Submission

    • Instantly generates compelling evidence packages that include:

      • 2+ previous undisputed transactions

      • Matching customer data points

      • Behavioral patterns proving legitimate use

    • Automatically submits to issuers through Visa's network


Why This is a Game-Changer for Merchants

Compelling Evidence transforms disputes from a reactive nuisance into a proactive shield:

  • 75% Faster Responses - Submits evidence within seconds instead of days

  • 40% More Wins - AI selects the most persuasive evidence combinations

  • Zero Manual Work - Fully automated from alert to resolution

  • Seamless Integration - Works alongside Order Insight and other protections

The Complete Fraud-Fighting System

When you combine:

  1. Order Insight (prevents confusion chargebacks)

  2. Compelling Evidence (invalidates fraud claims)

  3. Automation (makes it all effortless)

...you get an end-to-end defense system that stops disputes before they start and automatically fights back when needed.

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