Multidimensional scores of different social media platforms like Instagram, LinkedIn, TikTok, etc. We measure not just the likes but also their engagement (% change over 12 months). We also pull up their website traffic, which is a great indicator of the popularity of the brand.

The advertising component is another great indicator of the product-market fit of the brand, especially if the spending increases for a digitally native brand.

The percentile on the growth score indicates that the brand is doing X percentile better than other brands out there in a similar category.

An absolute value of the growth score, while considering the exact same metrics. You can think of this as a proxy to marketshare. The more successful a brand is, the closer the number will be to 100. For example, Nike would have a success score of 100 because they have all their growth metrics in place.

Our vast data resources enable us to correlate the actions of a brand on their website to the overall success of the brand. Some indicators are what technology; apps and services they are using the optimize their business, what their advertising program looks like; are they A/B testing, are using custom or themed branding, etc.

You can have a high Growth score and Success score but a low Sophistication score. This is an indicator of the areas of improvement for your business.

Compare your brands to other brands, across multiple dimensions; social channels, online reseller score, SEMRush Rank score, etc. Analyze the scores to understand how scoring can provide a holistic understanding of how fast a brand is growing and what is their likelihood of success.