Prospector allows users the ability to utilize 65 different filters to help identify target brands, but if you're looking for suggestions on where to start our preset filters can help.
Below we break down how each of the presets is meant to help identify specific subsets of brands:
Breaking Out
Filters Used: Growth Score and Success Score
Focus: Identifying brands that have moderate success, but are rapidly growing their online presence
Scaling Ads
Filters Used: Success Score, Facebook Ads Count, Ads Count Growth - 3 months
Focus: Identifying moderately successful brands that have recently ramped up their ad efforts
Potential Breakouts
Filters Used: Growth Score and Success Score
Focus: Similar to breaking out, but focuses on brands with lower success scores that are on the verge of breaking out
Sudden Growth
Filters Used: Growth Score, Growth Score - 3 Months, Success Score
Focus: Similar to breaking out, but segments out brands that have seen a high growth score in the last 3 months
Etsy Only Brands
Filters Used: Etsy Only
Focus: Pretty straightforward, but this filter shows brands that are only on the Etsy platform
New to Wholesale
Filters Used: Online Resellers
Focus: Identifies brands that have an online reseller count between 1 and 5. Helps to surface brands that utilize resellers to a small degree
Scaling Wholesale
Filters Used: Online Resellers, Online Resellers Growth - 1 Year
Focus: Identifies brands with 15 or more resellers that have scaled their reseller channel by 15%+ in the last year
New Advertiser
Filters Used: Facebooks Ads Count
Focus: Identifies brands that have run between 1 and 50 Facebook ads lifetime. These brands have limited experience running Facebook ads
Crushing it on Instagram
Filters Used: Instagram Growth Score, Instagram Followers Count
Focus: Identifies brands with 10k+ followers that are in the top segment of brands for growth on Instagram