Use these filters to identify HQ locations

A multidimensional score that calculates growth based on social media growth (change in likes and engagement), website traffic, and more. The percentile on the growth score indicates that the brand is doing X percentile better than other brands out there in a similar category.

The 3-month delta of the growth score metric. This can be used to find brands experiencing a recent growth spurt.

A score that ranks the absolute value of the metrics calculated in the Growth Score. This score takes into consideration the actual number of social media followers (not just the rate of change), the actual website traffic, etc. The Success Score is similar to market share, and the more successful a brand is, the closer the Success Score will be to 100.

The Sophistication Score is given by a brand's business practices. We look into multiple dimensions outside of the growth score calculation to identify what correlates with a high score. We use, for instance, the frequency at which ads are updated, the technologies used on the website, and so on. A high sophistication score means that the brand generally uses good business practices which typically represent experienced e-commerce teams.

Allows users to search for brands based on the most used words in their product descriptions and website copy

Provides a pick list of hosted eCommerce platforms that allow users to target brands that are on specific platforms (Shopify, BigCommerce, Wix, WooCommerce...etc.)

Helps to identify marketplaces that are selling multiple brands on their site.

Proxy to SKU count, allows users to filter on the unique number of products on store.

Helps to identify Fulfillment Services that we've identified for brands that are on Shopify. To help identify Shopify brands that are self-fulfilling users can use the "Manual" option from the dropdown.

Similar to the Growth Score but only uses the growth dimensions of Instagram.
The Instagram Growth Score is only computed with Instagram Followers Relative Growth of 3 months and Instagram Followers Relative Growth of 6 months.

Follower growth percentage in the last 3 months.

Calculated by adding the average number of comments with the average number of posts and dividing by the number of followers.

Similar to the Growth Score but only uses the growth dimensions of Facebook.
The Facebook Growth Score is only computed with Facebook Followers Relative Growth of 3 months and Facebook Followers Relative Growth of 6 months.

A listing of the Facebook page categories and subcategories.

Similar to the Growth Score but only uses the growth dimensions of Twitter.
The Twitter Growth Score is only computed with Twitter Followers Relative Growth of 3 months and Twitter Followers Relative Growth of 6 months.

Similar to the Growth Score but only uses the growth dimensions of TikTok.
The TikTok Growth Score is only computed with TikTok Followers Relative Growth of 3 months and TikTok Followers Relative Growth of 6 months.

Allows users to select a range to identify brands that have raised a certain amount of funding.

Provides a pick list of series funding types.

A True or False filter to identify companies who have gone public.

Number of stores that resell a brand's product (This can also be used to simply identify if a brand has a resale program).

A brand's rate of change on adding resellers as compared to all other brands on Charm.

Shows the % growth of the resale program over the past year.

Shows any brands that we've identified as having an Amazon storefront.

Takes into account the growth rate of a brand's reviews on Amazon as compared to all other brands on Charm.

Shows any brands that we've identified as having an Etsy storefront.

Shows a filter to help surface brands that are only selling on Etsy.

Takes into account the growth rate of a brand's reviews on Etsy as compared to all other brands on Charm.

A filter to identify dropshippers.

Surfaces brands based on the total count of Facebook and Instagram ads they've run.

Takes into account the growth rate of a brand's Facebook and Instagram ads as compared to all other brands on Charm.

Shows the % growth of a brand's Facebook and Instagram ads over the last 3 months.

Shows a pick list of all of the technologies tracked in Charm. Also includes an exclusion field to suppress any companies using certain technologies.

Shows all email marketing-specific technologies tracked in Charm.

Shows all Product Reviews technologies tracked in Charm.

Shows all Customer Support technologies tracked in Charm.