Does the Location of the Photo Shoot Matter?
The truth is, it's possible to take a beautiful image anywhere, even if conditions aren't ideal. (In fact, you may find that most of the time the conditions aren't ideal!) While it’s important to set realistic expectations with clients - reminding them that not every location can produce magazine-quality photos - as the photographer, your creativity and skill allow you to make the most of any situation; turning challenges into opportunities for unique and memorable shots!
Who Picks the Location of the Photo Shoot?
When creating a photo shoot on Cheezoo, the client will be responsible for picking the location! A client may pick a location due to sentimental, convenience, or even economical reasons. However, there may be instances where they ask you for location recommendations and suggestions. Here are our tips to keep in mind to best guide them:
1. Understand Your Client's Vision
Discuss the look and feel your client wants for their photos. This will help you understand what types of locations will complement their vision and aesthetic.
2. Lighting and Time of Day
Lighting is arguably the most important factor for any photo shoot. The quality and direction of light can dramatically impact the look of your images.
Outdoor Locations
Golden Hour: The hour after sunrise or before sunset offers soft, flattering light. Perfect for outdoor shoots in fields or beaches.
Mid-day Sun: The sun's light can be harsh and unflattering during mid-day. Choose a location that has plenty of shade from trees, or covered spaces. Avoid big fields and beaches, or areas without any shade/trees/vegetation.
Cloudy Days: Overcast skies create even, soft lighting. Ideal shooting times are typically between 10am-3pm.
Indoor Locations
Natural Light: Prioritize a location with abundant natural light from large windows.
3. Weather and Backup Plans
Keep an eye on the weather forecast leading up to the photo shoot! Communicate with clients about weather-related challenges and have backup options ready. Sometimes clients can be flexible and reschedule, but other times you may need to shoot on a less-than-ideal day. For outdoor shoots specifically, it's important to find locations with shade and shelter options in case of harsh sunlight or unexpected weather.
4. Scout the Location
Identify the Best Spots: The location may not always be the most photogenic, so arrive early to identify the best spots for portraits and optimal lighting. If possible, visit the location a few days beforehand at the same time of day as the shoot to observe lighting conditions.
Add Variety: Look for diverse backdrops - architecture, textures, greenery, or water - that make it appear like multiple locations were used.
Avoid Clutter: Choose areas free of distractions to keep the focus on your subjects.
5. Location Permissions and Regulations
Sometimes permits or permissions are needed for certain locations (even public parks). Make sure to research the photography policy of the location, so your photo shoot doesn't get interrupted or even canceled! If photographing with a phone, this is less of a concern since phone-photography has become the norm. But politely asking to double-check can go a long way!
6. Making the Most of Any Location
Even if the location is not ideal, you can still capture interesting and beautiful images by using framing techniques, background blurring, leading lines, and the rule of thirds to help your subjects stand out!
Closing Thoughts
Effective communication with your client is key to aligning with their vision. Discuss their goals, preferred aesthetics, and location ideas in advance. With preparation, creativity, and adaptability, you can adjust to any location and create stunning images for your client!