This guide shares strategies and tactics for getting better results from your experience on Cherub.

Build a Complete Profile

Your profile page is often the first impression you make with our community, so make it count! We've put together a separate guide to help you create a standout profile which you can find here: Tips for creating a compelling Cherub founder profile

Tailor Matches

We’re building a diverse community of angel investors and companies across various industries. Not everyone is going to be a great fit to invest in your company and that's ok. You currently get 3 intro requests per week, so review each investor's profiles to see if they are best suited for your cap table and make your requests count.

Personalize Intro Messages

Customize each intro request to align with the investor's specific interests and preferences. Going above and beyond can make a big difference. For example: I see you’ve invested in brands like Glossier, which is awesome! I’m building “Glossier for Gen Z” on top of TikTok Shop. We’re already seeing strong traction, with over 1M followers and sold-out flagship product. Please take a look at my Cherub page and let me know if you’d be open to connecting this week.

Showcase Traction

Investors in our community are often looking for some form of traction. While you don’t need to hit a $1M annual sales mark, you should be clear about the progress you’ve made. Whether it’s pre-order numbers, key distribution partnerships, or revenue run rate, clarify that on your page and in your communication.

Share Your Cherub URL Beyond Cherub

Your Cherub profile is designed as an immersive data room to showcase your startup, perfected for what investors need to know. You can share your unique Cherub URL outside the platform as well.