If you're a seed-stage startup, your product is launched, and you are now focused on generating momentum, engaging users, and expanding your market presence. Use this guide to develop a solid profile on Cherub that captivates investors and aligns with their investment criteria.

Investors want to grasp why your company is unique. Highlight your progress points, such as your growing customer base, breakthrough technology, media coverage, or partnership deals. Aim for impactful, concrete facts and statements that catch investors' attention.

At your stage, metrics shift from user engagement and growth rates to revenue, customer acquisition costs, and monthly active users.

Spotlight metrics and financials to weave a compelling narrative of your company's potential and performance.

Now that your product is in the market, showcase the solution you offer and the market gap it fills.

Use areas of your profile such as highlights or your pitch documents to share customer feedback, usage data, and how it meets customer needs. Detail any plans or features for future product development.

Pitch decks, financial projections, and customer data become crucial now. They reflect your strategic thinking, market insights, and execution capabilities. Remember, your story and the promise of continued success can convince investors as much as your current performance.

Articulate the kind of investor or advisor you seek. Need industry-specific experience? Networking contributions? Technical know-how? Investors appreciate startups who are crystal clear about their needs and bold in their requests.

Talk about your funding goals specifically. Seed-stage startups typically raise significant funds for product rollouts, acquiring users, and scaling efforts. Your profile should outline how you plan to utilize these funds to meet meaningful growth milestones and increase your company's value. Funds are usually directed into scaling operations, hiring talent, legal and administrative tasks, and intensified marketing and sales efforts.

In creating your profile, strike a balance between professionalism and relatability. Here are some pointers:

Incorporate industry terms to display your know-how. We also encourage you to define these, to foster a learning environment for our investment community.

Transform complex ideas into engaging, comprehensible concepts. For instance, "Our unique technology dynamically adapts to individual user preferences, creating a personalized user experience."

Be straightforward about the challenges and risks while highlighting your mitigation strategies.

Conclude each section by reinforcing the value your startup and team bring.

Creating your profile on Cherub isn't merely about stating facts—it's about communicating your journey in a manner that resonates with investors. A crisp vision has the power to captivate, entice, and ultimately, secure the investment you need to scale.

Need assistance? Our team would love to help. Feel free to email membership@investwithcherub.com for personalized guidance.