Discount codes allow you to offer attendees a reduced ticket price when purchasing tickets for your event.
Discount codes are created and managed directly within your Stripe Dashboard and can be applied during the checkout process on your Circolo ticketing page.
Before You Start
Because Circolo manages your ticket checkout process, you will not see products listed in your Stripe account.
This is completely normal and does not prevent you from creating discount codes.
To access Stripe:
Go to Settings > Account & Billing in Circolo
Click "View in Stripe Dashboard"
This will open your connected Stripe account where discount codes can be managed.
Step 1: Create a Coupon
A coupon is the discount itself. Before attendees can enter a discount code at checkout, you must first create a coupon in Stripe.
To Create a Coupon:
Open your Stripe Dashboard
Click Product Catalogue in the left navigation menu
Select the Coupons tab
Click "Create Coupon"
Enter the coupon details:
Coupon Settings
Name
Enter a clear internal name
Examples:
EARLYBIRD
VIP2026
Type
Percentage Off (e.g. 10%)
Fixed Amount Off (e.g. $10.00)
Duration
Select Once for a single-use discount per customer
Redemption Limits (Optional)
Set an expiry date
Limit the total number of times the coupon can be redeemed
Once completed, continue to the Codes section.
Step 2: Enable Customer-Facing Coupon Codes
This is the most important step.
Creating a coupon does not automatically create a code that attendees can enter at checkout. You must enable customer-facing coupon codes.
To Enable Customer-Facing Codes:
Scroll to the Codes section at the bottom of the Create Coupon form
Toggle on "Use Customer-Facing Coupon Codes"
Enter the code attendees will use at checkout
Examples:
WELCOME10
EARLYBIRD25
Important
Do NOT select "Apply to Specific Products".
Circolo does not utilise products within Stripe for ticket sales.
Optional Restrictions
You can also:
Add an expiry date
Limit the number of times the code can be redeemed
Once configured:
Click "Create Coupon"
Your discount code is now live and ready to use.
What Attendees Will See
Once your discount code has been created and activated:
Attendees will see an "Add Promotion Code" button during checkout
They can enter the code
The discount will be automatically applied before payment is completed
Tips for Managing Discount Codes
To ensure your promotions run smoothly:
Test your code before sharing it publicly
Use redemption limits for limited promotions
Add expiry dates for time-sensitive offers such as Early Bird pricing
Keep codes short and easy to remember
Use expiry dates and redemption limits to prevent overuse
Troubleshooting Discount Codes
If a discount code is not working at checkout, the most common cause is that Customer-Facing Coupon Codes was not enabled during setup.
To check:
Open Stripe Dashboard
Navigate to Product Catalogue > Coupons
Verify that Use Customer-Facing Coupon Codes is enabled for the coupon
Need Help?
If you're still having trouble creating or applying discount codes:
Use the chat icon within your Circolo Dashboard
Contact the Circolo Support Team for assistance