Purpose
Provide guidance on configuring CisionOne monitoring to track the visibility, sentiment, and impact of a product launch.
1. Define Clear Launch Objectives
Identify what success looks like: volume, sentiment, message pull-through, share of voice, key publication alignment.
Establish KPIs early so monitoring can align (e.g., target SOV increase, % positive sentiment).
2. Build Targeted Mention Streams
Include variations of the product name, brand name, and descriptors.
Add expected journalist phrases (“new release,” “rollout,” “launch event”).
Add exclusion terms to filter unrelated chatter.
Resources
3. Include Competitors and Context
Track competitor launches occurring during the same window.
Add category keywords to give context in reports (e.g., “EV market,” “AI assistant devices”).
4. Set Up Alerts and Thresholds
Create real-time alerts for major spikes in coverage or negative sentiment.
Set daily or weekly summaries for stakeholders.
Resources:
5. Create Launch-Specific Dashboards
Include volume over time, sentiment trends, top media outlets, share of voice, message penetration.
Add widgets for influencer impact and social amplification.
6. Document and Report Impact
Produce launch reports capturing pre-launch baseline, peak-launch period, and post-launch tail.
Compare against competitor trends to understand relative success.