Why this matters
Executive reputation impacts investor confidence, talent acquisition, and brand trust. Monitoring named individuals and benchmarking against industry peers ensures you can manage perception proactively and respond quickly to emerging narratives.
1) How to Set Up Monitoring for Named Individuals
Best practices
Create dedicated Mention Streams for each executive using full name, title, company, and context terms (e.g., conference names, quotes).
Include broadcast and podcast sources where executive commentary often appears.
Test streams with a short lookback to confirm accuracy.
Helpful resources
2) Tips for Reducing Noise Around Common-Name Executives
Disambiguation strategies
Add qualifiers like company name, role, product names, and known affiliations.
Use exclude keywords for unrelated individuals sharing the same name.
Apply geographic filters if coverage is region-specific.
Helpful resources
3) Monitoring Industry Thought-Leaders for Benchmarking
Why it matters
Benchmarking against peer CEOs and analysts helps contextualize your executive’s visibility and sentiment.
Create streams for competitors and sector influencers; compare Share of Voice, themes, and sentiment in dashboards.
4) Recommended Cadence & Metrics for Executive Reputation Reports
Cadence
Weekly snapshot for comms teams
Monthly deep dive for leadership
Metrics to include
Coverage volume
Sentiment trend
Share of Voice vs. peers
Leading sources and journalists
Message pull-through (themes)
Potential audience reach
Helpful resources