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Getting Started with Outreach - DKIM Setup in CisionOne

Updated this week

Why this matters
Email Setup (DKIM) in CisionOne enables superusers to configure and verify their organization’s domain, allowing emails to be sent from the organization’s own domain rather than the default Cision domain.


Before You Get Started

Preparation checklist

  • Ensure you own and have administrative access to every email domain you plan to connect to CisionOne.

  • Confirm you have access to your email provider’s DNS (Domain Name System) console, as domain-level updates will be required.

  • Plan to involve your IT or domain administrator if you do not manage DNS settings directly.

Note: Domain access and DNS configuration are managed by your organization and fall outside of Cision’s scope of support. Email setup and domain verification typically take 1–2 hours to complete.


Adding Your Sending Domain in CisionOne

Best practices

  • Navigate to Organization settings by selecting your initials in the top-left corner of CisionOne and choosing Organization, then Email Setup.

  • Enter your organization’s sending domain (for example, yourcompany.com).

  • Use your primary corporate email domain whenever possible to maintain consistency and trust.

What to expect

  • If the domain has already been configured and verified through Cision’s email delivery service, you’ll receive an error indicating the domain is unavailable.

  • If successful, the domain will be added to your organization. There is no limit to the number of domains you can add.

Adding a domain does not automatically enable sending. Domain verification is still required.


Authenticating Your Domain with DKIM

How authentication works
Once your domain is added, CisionOne will generate the required DNS records needed to authenticate your domain.

DKIM explained

  • DomainKeys Identified Mail (DKIM) helps prevent email spoofing by verifying that messages are sent from an authorized domain.

  • Proper DKIM configuration supports deliverability and protects your sender reputation.

Custom DKIM selector considerations

  • By default, CisionOne provides a standard DKIM selector.

  • If your DNS already contains DKIM records from another provider, you may need a custom selector.

  • Contact Customer Support if assistance is required to configure a custom selector.


Strategic Sending: Using Your Verified Domain in CisionOne

Choosing a Domain and Email Address

Best practices

  • When sending emails from Outreach or CisionOne Monitoring, select a verified domain that has been authenticated in your organization’s settings.

  • Choose from approved email address that have been added by your Super User.

  • Always send from an email address that matches the verified domain to reduce the risk of spam filtering.

Where this applies

  • Outreach emails

  • Curated Email Reports

  • Scheduled Email Reports


Sending from Outreach and Monitoring

Guidelines

  • Confirm the correct verified domain is selected before sending.

  • Use consistent sender names and addresses to build recognition and trust with recipients.

  • Avoid switching domains unnecessarily, as consistency supports deliverability over time.


Helpful resources


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