Citera is an autonomous AI search growth platform built by Citera Labs. It measures where your brand appears in AI answers and on Google, finds the gaps, and helps move the highest-priority work from opportunity to completion, either on autopilot or with your approval.
What Citera does
Tracks your AI visibility. Citera checks the questions your buyers ask (your tracked prompts) across AI models such as ChatGPT, Gemini, Perplexity and Claude, and shows where your brand is mentioned, cited, missing or described incorrectly.
Compares you with competitors. See who wins each prompt, your share of voice and which sources AI answers are built from.
Creates and publishes content. The agent plans a content calendar up to 30 days ahead and writes blog posts that can be published to your connected CMS.
Finds and fixes website issues. A website audit lists on-page issues and how to fix them. On supported plans, fixes can be applied to your CMS.
Distributes beyond your site. On supported plans, Citera can prepare and publish social posts to connected channels such as LinkedIn, X and Reddit.
Measures what changed. Dashboards combine AI visibility with organic traffic data from connected sources like Google Search Console and Google Analytics 4.
Who is Citera for?
Citera is built for growth, marketing, SEO, content, brand, product and agency teams that want measurable visibility across AI search without stitching together separate monitoring and execution tools. You do not need to be technical: Citera explains gaps and recommended actions in plain language, and you can choose how much of the work runs automatically.
Citera is offered to businesses only. It is not intended for consumers.
How it works in five steps
Connect your brand. Add your website, market and competitors during onboarding.
Track the right prompts. Citera generates a starting set of buyer questions that you can edit.
Scan AI models. Citera establishes a baseline of mentions, citations, sentiment and competitor performance.
Act on the gaps. The agent turns opportunities into content, website fixes and distribution work, under the approval policy you choose.
Measure and repeat. Re-scans show how visibility changes over time.
Is Citera software or a service?
Citera is a software platform with automation and human support. You can use the product directly, run approval-based workflows, or involve the Citera team for more hands-on help, depending on your plan.
What results can I expect?
AI assistants and search engines decide independently what they show. Citera improves the inputs you can control and measures the outputs over time, but it does not guarantee a specific ranking, recommendation, traffic level or revenue result. See How long does it take to see results? for general guidance.
Next steps
Read Onboarding walkthrough: from sign-up to your first report
Compare plans on the pricing page