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Upgrading or downgrading your plan

How to move between Starter, Scale and Custom, and what changes when you do.

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Written by Liam Karlsson

Plans can be adjusted as your tracking and execution needs change.

Upgrade from Starter to Scale

  1. Go to Settings → Billing, or click an Upgrade prompt in the app (for example when you reach your prompt, brand or model limit).

  2. Choose Scale and confirm.

The switch happens in place, with no new checkout, and is prorated automatically. Scale features, such as more AI models, social publishing and applying fixes to your CMS, become available right away.

Scale is €299 per month for the first 3 months, then €399 per month (see Scale plan). The price shown before you confirm is the one that applies.

Downgrade from Scale to Starter

  1. Go to Settings → Billing and choose to change to Starter.

  2. Citera shows exactly what will change on your account before you confirm.

You lose Scale-only features, such as social publishing, applying fixes to your CMS, product page optimization, report generation and extra models. If you have more prompts or brands than Starter allows (25 prompts and 1 brand), you'll need to reduce them. You can upgrade back to Scale at any time.

If cost is the reason, talk to us first. We may be able to help.

Move to Custom or an agency plan

Book a call or message us in the chat Messenger. Custom and agency plans are set up with our team. See Custom plan and plans for agencies.

Limits reached?

When you reach a limit, for example your tracked prompts, Citera tells you and offers an upgrade. Scan allowances reset at the start of each period.

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