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Twitter/Facebook traffic

Written by Saida Clickadu

I have Twitter/Facebook traffic, can I work with Clickadu?

Yes, Clickadu accepts Twitter and Facebook traffic and monetises it with great results.

In order to get your Twitter/Facebook set up you need to Register on Clickadu platform as publisher. You can check how to do it here

Where Can I Find SmartLinks in SSP?

If you don’t see this functionality in your SSP account, please contact your Clickadu manager.

You can find your manager's contact details in the right upper corner of your dashboard.

Prepare your traffic sources and group names to add the site.

You can get your Smart Link in Sites&Zones&SmartLinks section

To monetize social media traffic, you must select Social Traffic.

Follow these steps to create a site for social traffic monetization:

  1. Go to Sites & Zones & SmartLinks

  2. Click Add new site

  3. Select Social Traffic as the Site type

  4. Choose your Source of Traffic from the list

    • If your platform is not listed, select Social Other

5. Enter the name or URL of your group, account, page, or channel in the Group or Profile Link field

  • You can verify the correctness of the link using the Your link preview

6. Select a Feed Type:

  • Main — mainstream ads

  • Non-Main — allows ads with non-mainstream content

Click Submit to create the site

Once your social traffic site is created, you can generate Smartlinks by creating zones.

Steps to Create a Smartlink Zone:

  1. Go to the Create zone tab

  2. In the Create new zone section: Select a Feed Type:

    • Main — mainstream ads

    • Non-Main — allows ads with non-mainstream content

  3. (Optional) Enable Custom name and assign a unique name to the zone

  4. Click Create

After creation:

  • A window with your Smartlink will open automatically

  • Copy the generated Smartlink and use it in your social media posts, bios, stories, or pinned content

You can access the link later via the Code button in the zone’s Actions menu

Are There Any Limits or Restrictions?

Yes, the following limits apply to social traffic monetization:

Site Limits

  • You can create up to 2 sites for one social traffic source (group or channel)

  • One site per vertical:

    • Main

    • Non-Main

Zone Limits

  • You can create up to 5 Direct Link zones per site

  • Limits apply separately for each vertical:

    • Main

    • Non-Main

How long should I test before seeing actual cpm?

To determine your average CPM, please start with a standard 2–3 FULL day test — this way the system can optimize and link the best ad campaigns for your traffic.

Please be patient, we are working hard to provide the best result.

Is Statistics real-time?

Your stats update hourly (not in real time), and it’s best to check the final numbers after 12 p.m. EST the next day.

Once you launch traffic, result will appear in about an hour.

A new ad zone needs around 10–15 minutes before it starts receiving ad offers normally.

Why my CPM changes all the time?

  • The more traffic you send, the more demand you get from advertisers + CPM stabilizes faster.

  • The CPM you see in stats during the day isn’t final — the accurate daily average is shown only after the full day ends.

  • The better countries and users your provide- the better the CPM.

  • CPM depends a lot on actions that users generate- if your traffic does not create conversions your cpm won't be high.

Links Domains

All links work the same way: when a new link is created, it automatically generates a new ad zone.
This zone becomes available to advertisers so they can check whether your traffic matches their targeting.

Domain your link has - does not influence your performance, you can keep using one.

Why my Impressions are different from amount of users I send?

Our system counts only real ad impressions — when the page fully loads and the user actually interacts with it. Because of this, ad impressions and post views sometimes don’t match.

How does my balance changes?

We have a 7-day hold for social publishers
Here are the details: Payment and Finance

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