Excessive Clicking Rules

If you're concerned about fraudulent or repetitive clicks draining your ad budget, Excessive Clicking Rules can help. This feature allows you to define exactly how many times a visitor can interact with your paid ads before they're automatically blocked.

By setting your own thresholds, you can take proactive steps to protect your campaigns from suspicious behaviour.

Excessive Clicking Rules let you create custom limits on how many paid ad clicks are allowed from a single visitor within a chosen time period. If those limits are exceeded, the visitor is automatically blocked from seeing your ads.

This helps you:

You can define multiple rules based on click count and timeframe. Each rule can be tailored to your needs, and you can update or delete them at any time.

Once a rule is triggered, that visitor's IP or device fingerprint is added to your exclusion list, preventing them from seeing your ads again—at least until the exclusion period expires or the block is manually removed.

Your rules are fully customisable and can be edited as often as needed. Whether you want to test stricter rules during high-risk periods or loosen them during quieter campaigns, Click Guardian makes it easy to adjust your strategy in real time.

There’s no “one size fits all” approach—what works for a local service provider might not suit a high-volume eCommerce store. That’s why Click Guardian gives you the flexibility to adapt based on your traffic, budget, and goals.

You can manage your Excessive Clicking Rules in your Click Guardian Settings area. From there, you’ll be able to: