Climate Neutral was co-founded by Peter Dering of Peak Design and Jonathan Cedar of BioLite. As founders / CEOs of entirely carbon neutral companies, Peter and Jonathan shared the same burning question: Why aren't more companies doing this? It didn't take long for the answer to become clear: 1) Measuring a company’s carbon footprint can take a long time and requires a ton of capital, and these barriers prevent companies from measuring their carbon footprints. 2) Carbon offsetting was widely misunderstood, misrepresented, and poorly marketed, both to brands and to consumers. Climate Neutral was born as a 501(c)(3) nonprofit in early 2019, and operates as an independent entity focused on its mission.