Once your footprint has been measured, you need a plan to lower your future emissions: reduce what you can. In many instances, there will be low-hanging fruit – energy efficiency improvements, waste management opportunities, more video chats instead of flying across the country for a three-hour meeting, and so on.

The next step is to compensate for the emissions you've already created by investing in high-quality carbon offset projects that reduce or remove carbon from the atmosphere.
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Looking out at the horizon, in order to effectively mitigate the impacts of climate change, all businesses need to have long-term planning for maximizing their reduction efforts across their corporate value chains. And while taking reduction steps is an important solution path, offsetting what we can’t reduce now is always going to be better than doing nothing at all.