A lead is a potential buyer and/or user who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.
Sales leads are generated on the basis of demographic criteria such as occupation, location, function, psychographic, etc. These leads can also be found as a group of leads inside of Personas, where each persona is available for purchase to efficiently build a sales pipeline. Persona leads are outbound recipients who are not yet aware of your product and service.
Based on market research, you have identified lead attributes that fall within the target audience that is most likely to use and purchase your product/service. Sales leads are typically engaged with emails, social media messaging, direct-mail, and phone calls.
Marketing leads are brand-specific leads generated for a unique user offer. In direct contrast to sales leads, marketing leads are inbound. Because interest and brand awareness is a necessary requisite for generating marketing leads, most marketing leads are uploaded to ClosedWon for the highest conversions. The best marketing leads are 'new trials' or leads that recently signed up to your product/service online.
The leads dashboard includes multiple columns to provide relevant information to convert a sales lead into a ClosedWon.
- Avatar aggregated from Gravatar
- First name
- Last name
- Created date/time
- Updated date/time
- Mobile number
- Twitter handle
- Github handle
- Google URL
- Linkedin URL
- Employee Size
- Company Name
Learn more about activity types and how it is related to your lead dashboard.