System activity:
- Created on - the date a lead was either imported, purchased or added
- Last updated - the date a lead was last edited/updated
- Pushed to a campaign - the date a lead is added to a campaign
- Last activity on a recipient - activity is an outreach event (Email, Twitter, Linkedin, Calendar event)
- Scheduled - the date a lead is scheduled and activated in a campaign
- RSVP - the date a meeting reservation has been confirmed
- Exited on - the date a lead exits a campaign
Linkedin activity:
- Requested on - the date of a Linkedin request sent
- Connected on - the date a Linkedin connection accepted
- Linkedin response - the date and copied response of a Linkedin engagement
- Messaged on - the date a Linkedin message is sent
- Withdrawn on - the date a connection request is withdrawn
Email activity:
- Email scheduled - the copy that will go out on a scheduled date
- Email open - the date an email has been read
- Email click - the date a URL in an email is clicked
- Email response - the date a recipient responds to an email
- Bounced - the date an email bounced
- Unsubscribed on - the date the lead unsubscribed or opted out of a campaign
Twitter activity:
- Twitter added - the date a twitter handle is added
- Twitter follow - the date the lead is followed on twitter
Learn more about key performance indicators (KPI).