Email outreach is no longer the most effective channel. In order to build a long-lasting relationship, you must connect with your contacts where they are listening to the most. In most business use scenarios, Linkedin is the professional choice to connect.

Critical Statistics

  • 90% of top decision-makers say they never respond to cold calls
  • 75% of B2b buyers and 84% of executives use contacts and information from social networks
  • 76% of buyers are ready to have a social media conversation with potential service and product providers
Source: https://blog.hootsuite.com/what-is-social-selling/

ClosedWon Smart Flow

How it works:

  1. Click on create a campaign
  2. From the drop-down
  3. Select Smart Flow

What are the smart flow conditions?

  • The first attempt of Linkedin Connect will be scheduled
  • If it does not get accepted, a withdraw task will be created
  • After 21 days, if your request is not accepted, you'll be prompted to withdraw the first connection request

What happens if the first attempt is not accepted?

  • The second attempt of Linkedin Connect will be scheduled
  • If it is not accepted, a withdraw task will be created
  • After 21 days, if your request is not accepted, you will be prompted to withdraw the first connection request
  • A third attempt will be scheduled. If a contact does not accept after the third attempt, the contact will exit the campaign.

What happens if the recipient accepts the campaign?

  • If the contact accepts the campaign, then step 2: email will schedule and run.
  • If the contact does not book a meeting or does not respond to an email, then step 3: email will schedule and run.
  • If the contact does not book a meeting or does not respond to an email, then step 4: the Linkedin message will be scheduled
  • If the contact still does not book a meeting or does not respond to an email, then step 5: email message will schedule and run.
  • If there is no meeting booked or there is still no response at the last step, then all contacts who completed all steps will exit the campaign.

The smart flow solves a typical sales day for an entrepreneur whose primary goal is to develop sales relationships with business professionals.

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