Each use case highlights common challenges and the types of rules typically applied.
Marketplace cohesion
If your marketplace requires a specific visual style, maintaining consistency manually is nearly impossible. Cloudinary Moderation ensures visual standards are enforced across Product Listing Pages, maintaining a clean, trustworthy, and conversion-focused browsing experience.
Common rules for this use case
Background requirements (white, neutral, transparent)
Composition rules (centered subject, fill ratio)
No text or watermarks outside the product
Subject count limits (single product only)
Consistent cropping and framing
Scale and vetting
Stores, restaurants, creators, or partners often upload thousands of images. Manual review is slow, inconsistent, and expensive. Cloudinary Moderation automates quality checks at scale, flagging problematic content before it reaches your systems so reviewers can focus only on edge cases.
Common rules for this use case
Low-quality detection (blur, poor lighting)
Duplicate or near-duplicate detection
Missing or incorrect subjects
Incomplete or misleading visuals
No alcohol or cigarettes
No hands, animals, or people
UGC activation for marketing
User-generated content (UGC) is one of the most powerful marketing inputs, yet only a small fraction is brand-safe, on-brand, and usable across channels. Cloudinary Moderation helps marketing teams identify high-quality, brand-aligned UGC and separate it from low-quality, off-brand, or non-compliant content. This allows teams to confidently reuse approved UGC across campaigns, product pages, social, and ads without manual curation.
Common rules for this use case
Minimum image quality and size
No watermarks or other brands' logos
Allowed subjects only (products, people)
Exclude cluttered, messy, or low-aesthetic scenes
Brand tone alignment (clean, premium, casual, etc.)
Compliance
Protect your business from legal and licensing risks by ensuring images displayed on your site are properly sourced. Cloudinary Moderation flags visuals that appear unlicensed or non-compliant, so issues are caught early.
Common rules for this use case
Detect copyrighted or stock imagery
No watermarks
No screenshots