Why Use Date-Based Promotions?
Date-based promotions allow you to re-engage clients, attract new leads, and drive more bookings—all on autopilot. Whether you’re celebrating birthdays, clinic anniversaries, or national events, this strategy keeps your business top of mind while offering something of value to your audience.
📌 Remember: Each campaign should be set up as a separate entry in Co-Kinetic so you can:
✅ Track performance (engagement, redemptions, conversions)
✅ Tailor the email and messaging to suit the occasion
✅ Run multiple automated promotions without overlap
💡 Making the Most of Your Promotions: While these coupons offer money off, they don’t have to be redeemable against your usual services (although some can obviously).
Instead, think of them as a way to incentivise bookings for a specific treatment, package, or initiative tied to your chosen event. For example, you could create a special recovery package for marathon runners and use the discount coupon to encourage sign-ups.
Or, for Back Care Awareness Week, you could offer a limited-time posture assessment with a small incentive to drive uptake. The key is to frame the offer around the event, making it feel exclusive and relevant rather than just a general discount.
🎂 Milestone Celebrations
These campaigns celebrate special occasions—either yours or your clients'—giving them a reason to return while reinforcing your relationship.
Client or Past Client Birthdays – Offer a birthday voucher (as covered in our Help Post on Setting Up Date-Based Promotions here).
A Therapist’s or Clinic Owner’s Big Birthday – Run a one-day or week-long special to celebrate and thank your clients.
Clinic/Business Anniversary – A great way to thank clients for their loyalty while attracting new ones. Offer a discount, free add-on service, or bundle deal.
First-Appointment Anniversary – Acknowledge when a client first visited your clinic and invite them back with a special offer. Your practice management software should have the first booking date - you could use this like the Birthday promotion.
Loyalty Appreciation Campaign – Reward long-standing or high-frequency clients to encourage continued business.
🎉 Local & National Events
Tie your promotions into local festivities or national events that matter to your audience.
Local Community Events – Summer fetes, Christmas markets, charity fun runs, town fairs. Offer a limited-time clinic promo to coincide with these.
National Celebration Days – Tie in special offers with public holidays, such as:
New Year’s Resolutions Offer (Jan 1st – New Year, New You!)
Voucher Opportunities: Valentine’s Day (Feb 14th), Mother's Day, Christmas – see the Voucher Section for full built-out campaigns.
Easter Promotions – Spring clean your health!
Pride Month/Pride Day – Show your support while offering an inclusive promotion.
Independence Day, Bank Holidays, Thanksgiving, St. Patrick’s Day etc.
💡 Pro Tip: If you run a local clinic in an area with seasonal tourism, consider a Summer-Only Offer for visitors!
💡 Health & Wellness Awareness Days
Aligning promotions with health awareness days positions your clinic as proactive in preventative care while educating your audience.
World Physiotherapy Day (Sept 8th) – Offer free movement screenings or a discounted session.
Back Care Awareness Week – Perfect for promoting posture assessments or spinal health check-ups.
Men’s/Women’s Health Awareness Months – Encourage check-ins for common gender-specific health issues.
Stress Awareness Month (April) – Offer relaxation-focused treatments or stress relief sessions.
National Pain Awareness Month (Sept) – Promote chronic pain management strategies.
Sleep Awareness Week – Offer a posture assessment for better sleep quality.
Arthritis Awareness Month – Target people with arthritis-friendly therapy options.
⚽ Sports & Fitness Events
These promotions help you connect with active individuals—ideal for sports therapists, physiotherapists, and rehab clinics.
Local Running, Cycling, or Swimming Events – Offer post-event recovery treatments.
Marathon or Triathlon Training Phases – Provide injury-prevention sessions before race day.
Major Sporting Events – Tie in your marketing with events like:
Wimbledon (July) – Tennis-specific injury prevention.
The Olympics – Performance-enhancing treatments.
Tour de France – Cycling injury prevention and rehab.
“Get Fit for Summer” Campaign – Target gym-goers with summer prep offers.
Winter Sports Prep (Oct-Dec) – Prevent injuries before ski/snowboarding season.
💡 Pro Tip: Partner with local gyms, trainers, or clubs and cross-promote!
🎁 Promotional & Business Growth Campaigns
These campaigns support your business goals, helping you collect leads, drive referrals, and increase footfall.
Refer-a-Friend Month – Give this discount coupon to a friend.
"We Miss You" Campaign for Lapsed Clients – Set up an automated message offering a “welcome back” discount for inactive customers.
Holiday Gift Certificates – Promote voucher sales ahead of Christmas, Valentine’s Day, or Mother’s/Father’s Day.
Post-Holiday Reset Offer (January) – Encourage clients to start the year off strong with wellness-focused treatments.
Teacher/Healthcare Worker Appreciation Weeks – Offer special discounts for these professions.
Black Friday & Cyber Monday – A great time to sell treatment packages at a discount (see the Voucher section for Voucher Campaigns).
💡 Pro Tip: If your clinic offers massage, physiotherapy, or recovery treatments, a seasonal gift card campaign can drive year-round business!
📌 Key Takeaways & Next Steps
✅ You can run as many date-based campaigns as you like—just set up a new entry in Co-Kinetic for each one.
✅ Use these campaigns to reconnect with past clients, engage current ones, and attract new leads.
✅ If you're running multiple campaigns, stagger them to keep things fresh and avoid too much overlap.
✅ If it works well, automate it! Set the campaign to recur yearly for effortless marketing.
📌 For step-by-step instructions on setting up a campaign, see this guide → How to Set Up a Date-Based Promotion
🎫 Looking for More Traditional Voucher Campaigns?
If you’re looking for more structured, ready-to-go voucher campaigns, we also offer a dedicated set of voucher-specific promotions.
The key difference is that our traditional voucher campaigns come with full supporting assets, including posters, social media graphics, and email templates—making them quick and easy to roll out.
With date-based promotions, however, there are endless possibilities for how you might use them—from birthdays to local events, health awareness days, and beyond.
Because of this, we can’t pre-build all the supporting assets for every variation, so these campaigns are more flexible but will require you to create your own promotional materials.
If you’d prefer a fully packaged voucher campaign with ready-made assets, check out our dedicated voucher campaigns here → Co-Kinetic Voucher Campaigns. 🚀