What Are Credits?
Credits are the simplest way to manage usage across Co-Kinetic. Instead of juggling subscriptions, contact limits, or bolt-ons, everything runs through a single, flexible unit: credits.
1 credit = £0.08
Credits are deducted automatically when you send emails or verify contacts.
This same system will also cover new tools and features as they’re added, keeping everything easy to manage.
What You Get Included
We definitely don’t expect you to pay for every little thing, which is why your subscription already comes with:
500 onboarding credits when you first join, enough to verify your list and run your first campaigns.
100 credits every month for free (≈4,400 email sends).
Credits refresh monthly and don’t roll over. This encourages you to use the system regularly, and avoids unused credits building up as a cost burden. It keeps pricing fair and sustainable for everyone.
So you’ll always have a baseline included, and top-ups are only needed if you want to send at higher volumes.
Email Sends
Every time you send an email through Co-Kinetic — whether it’s a newsletter, nurture sequence, voucher, birthday campaign, or prize draw — the system deducts credits based on the number of emails sent.
But don’t worry — your included monthly credits already cover a lot of sending.
You get 100 free credits every month
That’s worth about 4,400 email sends at no extra cost (once your list is verified).
Here’s what that looks like in practice:
1,000 sends = ~23 credits ≈ £1.80
5,000 sends = ~113 credits ≈ £9.00
10,000 sends = ~225 credits ≈ £18.00
So for many clinics, those free monthly credits will be enough to run regular campaigns without buying any extras.
Email Verification
Before emails can be sent, we check every new contact in your list to make sure addresses are valid. This protects deliverability for you and every clinic on the system.
One credit covers about 17 verifications
Examples:
1,000 contacts = ~59 credits ≈ £4.70
5,000 contacts = ~250 credits ≈ £20.00
10,000 contacts = ~593 credits ≈ £47.00
Contacts are automatically re-verified every 6 months, but you’re only charged for new or expired addresses.
To make this simple, we give you 500 free onboarding credits when you start.
That’s enough to verify your contact list straight away and send two campaigns in your first month — without paying a penny.
Why This Matters
You’re not charged for contacts — no penalty for growing your list.
You only pay for what you use — no wasted subscription tiers or unused allowances.
Credits are a single system that works across all features — simple, fair, and future-proof.
By building email into credits this way, you’re not tied into another subscription. Instead, email becomes just another connected tool within Co-Kinetic, included in your plan and ready to scale when you are.
How to Buy Credits and Check Your Allowance
You’ll always see your current credit balance displayed in the app — either in the top right-hand corner or under your profile menu.
To view more detail, open the Credits tab under Your Profile. There you’ll find:
Your current balance
A summary of credits added (onboarding, monthly allowance, or purchased bundles)
A link to buy top-up credit bundles whenever you need more
This way you can keep track of what’s included in your subscription and add extra credits only when you need them.
How Our Email Pricing Compares
Most major email platforms (like Mailchimp, ActiveCampaign, and Brevo) charge monthly subscriptions based on contact limits. That means you pay whether you use your allowance or not.
With Co-Kinetic, it’s different:
Email functionality is already included in your subscription — no extra fee for access.
Unlimited contacts — you’re not charged for the size of your list.
Free usage built in — you get 500 onboarding credits when you first join (enough to verify a 5,000-contact list and send your first campaigns) plus 100 free credits every month (≈4,400 sends).
You only pay for what you send beyond that included allowance.
Cost per email send is about £0.0018 (less than a fifth of a penny).
One credit (£0.08) covers about 44 email sends.
In practice, when it comes to email sends, we’re priced at around the same level as the big email platforms — but you don’t pay for unused capacity, you’re not penalised for growing your list, and you get all the other features of Co-Kinetic included.
This way, email becomes just another connected tool within Co-Kinetic, not a separate cost or platform to manage.