There are lots of really easy and simple things you can do with your Patient Information Resources which can help you to:
Deliver a fantastic customer experience by sending them as links in emails to clients after their appointments (perhaps also when you ask them for a testimonial or review 😉 )
Include them as links in your nurture emails to build trust and establish authority with your email list
Share them as links on your social networks, on local business pages, or in local discussion forums where they add value to the existing conversation (or use them as a conversation starter)
Print them out and distribute them locally through businesses, sport and exercise settings and clubs, community/health centres/village halls/libraries, GP surgeries, local supermarkets, anywhere you can think of...
Post them to past (and existing) clients as a way of keeping in touch
Even use them to decorate your clinic area or display in leaflet stands in your clinic or at open days that you might attend.
And because they can all be branded, they are great, almost 'accidental', marketing resources. The patient leaflets are included in all four of our core subscriptions so everyone has access to them.
I've recorded some short videos below to help feed your imagination.
Checkout this 1 minute overview video below
Here's how to use the physical printed leaflets to promote awareness of your business locally
Use the posters and leaflets to add some pzazzz and sparkle to your clinic and treatment area
Use the Customer Newsletters to keep in touch with past clients as well wow your existing ones
Include links to the resources in your nurture (non-selling) emails to build trust, establish authority and add value to your email list
More Help and Related Resources
To learn how to use and share your patient leaflets - click here >
For help with branding your leaflets - click here >
To explore the range of leaflets included with all subscriptions - click here >
There's a more detailed open access article I wrote giving you all sorts of other ideas on how to use content to promote your business - click here to read it >
I hope you've found this help post useful but if you have any questions, thoughts, feedback or suggestions for how else to use these resources, I'd love to hear from you. Just jump on the chat icon and start a chat with me 😄.