There's a bunch of different ways you can use these resources ranging from using them within your social media ads, adding links to them from your web pages, using them in printed material or sharing resources through your nurture emails.
This video talks you through in more detail how to leverage them in your wider marketing efforts.
You can find the links to these pages here
You can find your Lead Collection URL on the Set Up tab for each of the individual campaigns in Co-Kinetic.