The video above explains HOW you share the patient leaflets included in the Co-Kientic subscription onto your social networks.
This next part adds a bit of context if you want to understand more....
As healthcare professionals and therapists, we tend to be borne 'givers'. We want to help. We would give our own time away free if we could. But unfortunately we just can't afford to do that, at least not all the time.
We need to be strategic about what we give away and when. Which is why I generally encourage you to put these leaflets or other higher value content like this, behind some sort of email lead collection form, that also helps you build your email list.
As you'll know from my marketing webinars, your email list is the lifeblood of your business when it comes to the crunch of generating revenue.
But you shouldn't use it for that, until you need to. The rest of the time (ie. 90% of it) you should focus on adding value to your email leads by sharing helpful resources.
Here's an article I wrote which explains more.
Turning Email Leads into Paying Customers Using the Powerful Hidden Influences of Nurture Emails
All my subscriptions include the patient information leaflets but both my marketing subscriptions ie. 'Social Media and Lead Generation' and the 'Full Site' subscriptions also feature inbuilt social media to promote your high value content, along with email lead collection forms to help you actively build your email list. In other words my system and content is specifically designed to help you build your email list, without you having to do anything.
But equally you can use other tools like Mailchimp, LeadPages, ClickFunnels, Instapage to build your lead collection forms and just put our leaflets (or other high value content) behind these forms. Most of these platforms do cost a small monthly fee.
If you'd like some ideas about how to use patient information resources as part of both your clinical practice but also as a means to market yourself,
check out this link.
If you want to understand more about using social media to build your email list, try checking out this page.