What Kind of Events Could You Run Using These Pages?

In short, pretty much any kind of presentation either online or face-to-face, live or pre-recorded. Ideas include:

Education events eg. PowerPoint presentations
Deliver a clinic tour
Introduce a new team member (you could even take bookings before they join)
Demonstrate a new (or existing) piece of equipment
Show off new facilities
Present existing treatments/services eg. bike fit, gait analysis
Offer trial/sample/try-before-you-buy appointments eg. 30 minute free massage, mini bike fit, mini-musculoskeletal assessment, running injury assessment etc.

With the exception of the ideas in the last bullet (which in the most part would benefit from being delivered face-to-face), all the other options could be delivered either online (recorded or live) or face-to-face.

Whatever the event, the outcome should be to follow-up your presentation or event with some sort of purchasable opportunity, or 'upsell'. It could be a discounted treatment package, an introductory offer, a more detailed assessment, or something that will complement your presentation or event. The more compelling the offer, and the warmer your audience when you make the offer (hence the importance of email nurture), the greater the uptake and the more sales you're likely to make.

These are what I refer to as 'conversion' events in that they offer a specific motivation and reason to convert from being a passive prospect into an active, paying customer. If you want to drive your business forward, and stop relying on word-of-mouth or 'incidental' new bookings, as your main source of new clients, both of which are notoriously difficult to influence or rely on, then you need to be running these kind of conversion events relatively regularly, particularly if you have ambitions to grow your business.

The other benefit of running these kinds of events is that you can control the timing of a) when you the run the event as a whole, and b) the slots that you offer, particularly where you are offering free sample or low-priced appointments. This means you can use them to fill periods that are commonly quiet, like the summer holidays, as well as times of the day when you are generally less busy.

What Do We Provide Through Co-Kinetic To Help You Do This?

Ready-to-present educational presentations (PowerPoint) which can be used to deliver either an online or a face-to-face event (Clinic Growth subscription only)
Sign-up pages for your presentation/event - it can be any kind of event
Event/Presentation Delivery page (for delivering an online recorded presentation) with the ability to offer an 'upsell' offer for purchase during your video presentation
Customisable landing pages which you can use to make a post-event offer, if your event is live, either online or in person. That offer could be a single, one-off purchase (single treatment or product, or a package of treatments), or it could be a subscription to a clinic 'membership' package or another recurring revenue option.

Online Presentation - Recorded

Use one of the Co-Kinetic educational presentations included under your subscription (or alternatively write your own video presentation)
Use one of our webinar sign-up pages to take free or paid sign-ups to the event (all the text on the sign-up page is completely editable so you can still use these pages even if you're running your own presentation that hasn't been produced by Co-Kinetic)
Upload a recorded version of your presentation as an unlisted video to YouTube or Vimeo and enter the URL into Co-Kinetic
Use the webinar delivery page to deliver the recorded presentation immediately after a person signs up (and provide a link in the follow-up email autoresponder triggered in Co-Kinetic, to allow them to watch it later)
Use the Upsell option that's built into the Co-Kinetic system, to offer a one-off 'deal' that complements your presentation - it could be a package of treatments, a one-off offer on a single treatment or product purchase, or the opportunity to join some sort of subscription or membership package, or try out a new piece of equipment or a new therapist.

Online Presentation - Live

Use one of the Powerpoint presentations included under your subscription (or alternatively write your own presentation)
Use one of our webinar sign-up pages to take free or paid sign-ups to the event (all the text on the sign-up page is completely editable so you can still use these pages even if you're running your own presentation that hasn't been produced by Co-Kinetic)
Record a short welcome video, which is delivered on the webinar delivery page, telling your new registrant what happens next (make sure to also include this info in the automated follow-up email triggered in Co-Kinetic)
Run your live event online through any channel you want, it could be your Facebook page, a YouTube channel, or any other live video channels you use.
Use a separate customisable web page provided by Co-Kinetic to offer a purchasable upsell at the end of your event (and allow purchases to be made online). Just distribute the link to the sign-up page at the end of your event or in email follow-ups to the event.

In-Person Presentation

Use one of the Powerpoint presentations included under your subscription (or alternatively write your own presentation)
Use one of our webinar sign-up pages to take free or paid sign-ups to the event (all the text on the sign-up page is completely editable so you can still use these pages even if you're running your own presentation that hasn't been produced by Co-Kinetic)
Record a short welcome video, which is delivered on the webinar delivery page, telling your new registrant what happens next (make sure to also include this info in the automated follow-up email triggered in Co-Kinetic).
Run your live event online through any channel you want, it could be your Facebook page, a YouTube channel, or any other live video channels you use.
Use a separate customisable web page provided by Co-Kinetic to offer a purchasable upsell at the end of your event (and allow purchases to be made online). Just distribute the link to the sign up page at the end of your event or in email follow-ups to the event.

Advantages to Using the Co-Kinetic System versus Other Platforms

The sign-up pages are already created for you, all you have to do is fill out some fields and edit any text you want to, on the landing page tab and you'll have a professional-looking web page - it's quick, anyone can do it, regardless of your technical skill levels
It saves you the cost of subscribing to another software system for building web sign up and landing pages.
If you're using an accompanying Co-Kinetic Education presentation then all the sign-up/promotional text about the educational event, has been pre-written for you - meaning you don't need to spend time thinking about what to write or making it sound good.
You can very easily take any kind of payment you want ie. one-off, recurring and at any price you decide and the money comes straight into your own bank account.
There's no additional cost for any of these features if you have any of our Co-Kinetic subscriptions 😃.

Which Subscriptions Include This Feature?

Clinic Growth subscribers have access to all premium PowerPoint presentations along with all Customisable Web Pages and unlimited blank Presentation templates.

More Help and Resources

Use our Event vs Customisable Pages graphic (also below) to decide which type of page to use
Use our Decision Tree Blueprint to guide you through each step of running an event (see below)
The Overwhelming Case for Running 'Try-before-you-buy' Conversion Events - click to read >
The Post-Viral Fatigue Playbook - which documents step-by-step how you would implement and education-based event - click to read >
Tips for Promoting Your Online and Face-to-Face Events - click to read >
For the practical "How To" guidance on bringing these events to life - visit this help section