How to Find Your Patient Resources
Go to the main content page for your subscription - find the Patient Resources by Topic section > pick your topic > and get the Share Link next to the resource you want to share. It's that simple!
How Do Patient Resources Like These Help?
Sharing great content can help bring in new customers, keep in touch with current (and old) ones, and add real value to the service you offer – all in a friendly, value-adding and ‘non salesy’ way.
They are a great way to add value, build trust, establish authority and increase engagement on your social networks, in your emails, as post-appointment follow-ups or raise awareness of your business by distributing locally.
And the best thing is you can add your own branding and contact details to everything!
Some Simple but Effective Places to Share Your Leaflets
Because you can add your branding and contact details to these leaflets, they make excellent but completely unsalesy business awareness tools!
Here are some ideas for where you might share them.
In emails (regular customer nurture emails, or post-visit follow-up emails)
On your social networks (or on the networks of partner business - see below)
Share them on local discussion forums
Add them to your website
Link to them in your blog posts
They make great reading material for your clinic waiting areas
Or why not posted them to past clients to reconnect with them
Why not print a bunch out and distribute them at local events or through complimentary businesses you can create partnerships with. Ideas include:
Sharing the cycle injury leaflets with cycle shops
Running injury leaflets handed out at local running meets
Workplace health leaflets displayed in the entrances to local small businesses
Tennis injury leaflets distributed at local tennis clubs
You get the idea and there's no shortage of them once you get going! You see, I told you they could be powerful awareness as well as engagement tools. And look how cool they are.
What are you waiting for?
Note: Adding your branding requires a bolt on Branding Upgrade subscription which you can purchase here (£5 per month).