Nurture emails are a powerful way to build trust, maintain visibility, and gently encourage patients to engage with your clinic’s content and services. They’re designed to be non-salesy, as pushing too hard can be counterproductive when building trust. Instead, they provide valuable information, keeping you top-of-mind with your audience.
You can enhance the effectiveness of these emails by including links to individual patient leaflets or the campaign’s success pages, where all the leaflets are featured. This adds extra value and encourages recipients to explore more resources.
In this video, I’ll show you where to find the nurture email content and how to start using it within your campaigns.
If you want to read the transcript or jump to different sections of the video, click this link to watch on Loom.
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