Keeping Your Account Secure
Social networks like Facebook, Instagram, and LinkedIn provide access tokens that allow our platform to interact with your accounts. These tokens are essential for features like scheduling posts and tracking engagement. For security reasons, these tokens expire every 90 days, which is a standard practice across all major social networks. When a token expires, we need to renew it to continue providing our services. This means you’ll occasionally be asked to reconnect your accounts to keep everything running smoothly and securely.
Managing Costs Sensibly
The other reason you may be asked to reconnect your networks is because we work extremely hard to offer the best possible service at an affordable price. Connecting to multiple social networks incurs a cost to us for each and every user. To manage these costs responsibly, we automatically disconnect accounts that have been inactive for a while. This helps us keep our overall costs down and ensures that we can continue to provide a high-quality service for everyone.
In summary, you might be asked to reconnect your social networks either because the access token has expired or due to account inactivity. Both measures are in place to maintain security and manage costs effectively. If you have any questions or need assistance reconnecting your accounts, we’re here to help!