Overview
The patient leaflets provided in your subscription, serve as highly versatile assets that can be used to build trust, educate your audience, grow your email list, add value to your patients and raise awareness of your business locally.
These leaflets, all of which are branded with your logo and contact details, provide relevant, actionable information to your potential clients, establishing you as an authority in your field while also driving engagement. When used strategically, they can become a cornerstone of your marketing efforts, both online and offline.
What You Can Achieve with Patient Leaflets:
Grow Your Email List: By offering valuable, expert information in exchange for an email address, you can capture potential client details for future follow-up campaigns.
Demonstrate Expertise: Sharing leaflets that address specific conditions, injuries, or treatments helps you position your clinic as a knowledgeable resource.
Increase Client Engagement: When clients feel like they’re receiving helpful, personalised information, they’re more likely to engage with your content and take the next step toward booking a consultation.
Build Trust: Offering useful advice without an immediate sales pitch fosters a relationship of trust with prospective patients.
Extend Your Reach: Whether shared online or offline, your leaflets allow you to extend your presence into new communities and networks, increasing the visibility of your clinic.
Patient leaflets act as both digital and physical touchpoints, providing omnipresence for your clinic’s brand. They’re fully branded with your clinic's logo and contact details, making them a subtle yet effective marketing tool that keeps your clinic front and centre whenever they’re shared. Whether you distribute them online or offline, these resources work to create multiple opportunities for engagement and lead generation.
Creative Ways to Use Patient Leaflets (Lead Magnets)
Online Strategies:
Social Media Outreach:
Share individual leaflet links in relevant online communities (e.g., local Facebook groups, LinkedIn, or forums related to health and wellness).
Promote them as part of your clinic’s social media posts, where they can serve as value-driven content that engages your audience.
Email Campaigns:
Send out specific leaflets to your existing email list as part of a nurture sequence. For example, after an initial consultation, send a leaflet that offers advice on post-treatment exercises.
Use them as part of a welcome email sequence for new subscribers, offering something of value immediately upon sign-up.
Website Downloadable Resources:
Offer the patient leaflets as downloadable resources on your website, either via a gated email lead collection form (requiring an email address) or as a free, easy-to-access resource to build trust with new visitors.
Create a dedicated "Patient Resources" page where all your advice leaflets are hosted, providing a central hub for useful content.
Paid Ads or Boosted Posts:
Use the leaflets as the main offer in a Facebook or Google ad campaign, promoting their value to target audiences interested in health and wellness.
Highlight specific topics (e.g., "5 Tips for Lower Back Pain Relief") and direct users to download the leaflet via an ad that targets local potential clients.
Discovery Calls and Consultations:
Send leaflets to prospective clients before or after a discovery call, offering them further information on topics you discussed. This keeps the conversation going and helps demonstrate your expertise.
Online Communities and Forums:
Share the patient leaflets in online health or injury-related forums where potential patients are seeking advice on conditions your clinic treats.
Use the leaflets as part of outreach campaigns to local interest groups (e.g., running or cycling communities).
Offline Ideas:
Clinic Waiting Room:
Print and display the leaflets in your waiting room for patients to read while they wait. This is an excellent way to educate them about additional services or treatments they may not know about.
Distribute to Local Partners:
Share printed versions of your leaflets with local health and fitness centres, gyms, or sports clubs like tennis, cycling, running and swimming clubs. This helps to extend your brand’s reach to new audiences who might need your services.
Networking Events or Health Fairs:
Bring physical copies of your leaflets to local networking events, health fairs, or workshops. Use them as conversation starters or handouts when discussing your clinic’s offerings.
Partner with Local Businesses:
Provide leaflets to local businesses (such as personal trainers, yoga studios, or wellness centres) who serve clients that could benefit from your services. This cross-promotion benefits both businesses.
Follow-Up for In-Clinic Treatments:
After treating a patient, give them a leaflet related to their condition or treatment plan. This adds value by providing them with post-visit information they can refer to at home.
Community Outreach:
Print out leaflets and distribute them during local community events or in neighbourhood drop-offs (e.g., libraries, cafes, etc.). Use this as a subtle form of outreach that builds local awareness of your clinic.