What are Drops?
A Drop is a custom landing page that fans can access anywhere the link is accessible. Through a Drop link, fans can sign up to receive artist updates, get exclusive or early access to events, sample unreleased albums or songs, to name a few uses.
Why use a Drop?
Drops generate excitement for particular occasions, and they give fans the chance to stay connected with artists and get rewarded for consistent engagement. Artists can also benefit from being able to easily identify core fans, and more broadly unlock fan insights around location, age, music preferences, and more.
When should Drops be used?
You can use Drops for a variety of purposes. The main ones are to promote pre-sale and tour dates, merchandise release, new music, ongoing fan engagement like newsletters, and exclusive pop-ups or limited access events.
What do Drops look like?
See below for an example of the fan experience on mobile and desktop. When you set up an Artist Profile, we automatically spin up an example template for you to explore.
