Within your Marketing Dashboard you will be able to get an overview of how your campaigns as well as the campaigns that are in your colleague's signatures are doing.
Within the Statistics Chart, it monitors Impressions, Clicks, and Click Rate.
Impressions are when the downloaded image that you are using as your campaign banner within your signature is loaded e.g. when opening an email, this counts as an impression.
Clicks are when someone clicks onto your campaign banner and is pushed to the site you linked your banner to.
Click Rate is the ratio between clicks and impressions.
All impressions and clicks of your banners are updated every night and are available in the Cognism Signatures app the following day.
All "Last Click" data is live and will be added to the corresponding campaign statistics at night.
Click notifications are sent directly, independent of the statistics in the app if configured accordingly.
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