If you use UTM Parameters or want to start using UTM Parameters, you can add them to Cognism Signatures to utilize them with your Signature Campaigns.
Let start off with what are UTM Parameters? UTM Parameters are pieces of code that you can add to links that will then allow you to track the traffic of your website (or whatever site your link links to).
In order to use them in Cognism Signatures, you have to different sections where you can add them in:
First, you can add your UTM Parameters in the Account Settings:
-Click on the "Settings" Tab on the bottom left-hand side.
-Then click into "Advanced Settings" where you will then find "UTM Settings."
Second, you can add your UTM Parameters to your individual campaigns.
-Go ahead and click into the "Marketing" tab on the left-hand side, then click on "Campaigns."
-Next you click "Create Campaign." You can then follow the steps to create your campaign.
-Once you get to Step 3, you can tick off the "Use UTM parameters" box which will then reveal the UTM Parameter fields you need to fill in.
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