Overview
This article provides an overview of the key reports available across Copilot, DSO, and Retail Media, explaining their purpose and how they can help you track performance, uncover insights, and make data-driven decisions more efficiently. Whether you’re monitoring new product launches, operational metrics, or advertising performance, these reports give you the tools to turn data into action.
We know reporting isn’t one-size-fits-all, so every template is fully customizable. You can start with a default view, then adjust filters, metrics, and widgets to fine-tune the report to your specific needs. This gives you a flexible foundation you can tailor for any workflow or business goal.
Note: To access the data in each report, the corresponding product listed in the Product column must be enabled in your account. This ensures you have the proper data source connected for Copilot, DSO, or Retail Media reports.
Templates
Copilot Templates
Copilot templates help you analyze core business performance across sales, operations, inventory, and key events. These templates give you both top-down views and deep dives into metrics like shipped COGS, availability, media performance, and new product launches—making it easy to identify risks, surface opportunities, and track performance across your catalog.
Below is a list of currently available templates for Amazon Copilot.
Product | Report Name | Report Purpose |
Copilot | New Product Launch Tracker | Track new product progress from first order through ad performance. |
Copilot | Operations Report | Analyze key operational metrics—units shipped, availability, fill rate—to identify risks. |
Copilot | Sales and Media Performance | High-level view of overall sales and business performance. |
Copilot | Sales and Operations Business Review (Shipped COGS) | Review account, brand, subcategory, and SKU-level performance to uncover opportunities. |
Copilot | Subcategory Quarterly Review | Evaluate quarterly performance across sales and media at the subcategory level. |
Copilot | Tentpole Event Deepdive | Analyze Tentpole Event performance across SKUs and ad SKUs. |
Copilot | Weekly Inventory & Availability | Track WOC at the ASIN level, rank products by revenue lost to unavailability, and flag order suppressions. |
Retail Media Templates
Retail Media templates focus on your advertising performance. They provide a top-level read of key ad KPIs and deeper insight into incrementality across brands, categories, campaigns, and keywords. These templates help you understand what’s working, what’s not, and where you can optimize to improve ROI.
Below is a list of currently available templates for Retail Media Management.
Product | Report Name | Report Purpose |
Retail Media | Incrementality Tracking | Analyze incrementality metrics across brands, categories, campaigns, and keywords. |
Retail Media | Retail Media Performance Tracking | High-level view of ad KPIs and overall ad performance. |
Digital Shelf Templates
Digital Shelf templates highlight availability, content compliance, and customer sentiment across retailers, countries, and products. Because metrics vary across companies, this library is intentionally limited. One universal metric—ratings and reviews—includes a template that helps you track average rating and review count across geographies and retailers, identify trends, and monitor improvement over time.
Product | Report Name | Report Purpose |
DSO | Monthly Ratings and Reviews Tracker | Monitor total and average SKU-level ratings; identify factors affecting performance. |