In eCommerce, success comes down to a simple yet powerful equation:
Revenue = Traffic × Conversion × Price
To grow your online sales, you need to optimize all three components—Traffic, Conversion, and Price. CommerceIQ helps brands take a data-driven approach to improving each factor, ensuring sustainable revenue growth.
Breaking down the eCommerce equation
1. Traffic: getting more shoppers to your product pages
Traffic represents the number of shoppers visiting your product listings. More traffic means more opportunities to generate sales.
Key inputs to consider for traffic:
Brand strength: Drive upper-funnel awareness to ensure customers begin their Amazon search with your brand instead of a competitor or generic keyword.
Search performance (share of voice): Increase visibility on the digital shelf by leveraging organic levers (content, price, ratings) and paid levers (sponsored product and sponsored brand ads).
Assortment strength: Build a product portfolio that meets customer needs and positions your brand within valuable product niches.
How CommerceIQ helps:
Retail media management – Automate ad spending to maximize visibility on Amazon, Walmart, and other platforms.
Search & share of voice monitoring – Track keyword rankings and competitor visibility to optimize content and ad placements.
Category and competitor analysis – Identify import product niches within your category, analyze price points and key feature sets.
2. Conversion: turning visitors into buyers
Conversion rate measures the percentage of visitors who make a purchase. Higher conversion rates mean you’re making the most of your traffic.
Key inputs to consider for conversion:
Content quality: Optimize product detail pages (PDPs) with accurate titles, descriptions, images, and enhanced content to improve discoverability and conversions.
Availability: Maintain consistent product availability to avoid lost sales and improve customer experience.
Customer sentiment: Monitor and address customer reviews and ratings to improve product perception and build trust.
Price: Set competitive pricing that balances profitability with winning the buy box and driving sales.
How CommerceIQ helps:
Content & listing health monitoring – Identify missing images, descriptions, or bullet points that impact conversion.
Inventory reporting & alerts – Monitor inventory status, and subscribe to alerts for low inventory products.
Ratings & reviews insights – Track customer feedback to improve products and address negative reviews.
Buy box & competitive pricing monitoring – Ensure your products remain competitive and eligible for the Buy Box.
3. Price: maximizing profitability
Price is the amount shoppers pay for your product. Balancing competitive pricing with profitability is key.
Key inputs to consider for pricing:
Category ASP: Align product pricing with the average selling price (ASP) in your category to stay competitive while maximizing revenue.
Internal profitability: Maintain pricing and cost structures that protect margins while remaining competitive in the marketplace.
Competitive (3P) saturation: Monitor third-party (3P) seller activity to assess market competition and adjust pricing or advertising strategies accordingly.
Consumer pricing sensitivity: Understand price elasticity in your category to set optimal pricing that balances demand generation with profitability.
How CommerceIQ helps:
Automated price tracking – Monitor price changes across retailers and competitors.
Promotions & discounts analysis – Evaluate the effectiveness of discounts and promotions to drive sales.
Price elasticity – Measure the price elasticity of demand, to ensure you maximize return on your promotions.
Putting it all together
By optimizing traffic, conversion, and price, CommerceIQ enables brands to execute a winning eCommerce strategy. With real-time data, automation, and AI-driven insights, you can continuously refine these inputs to maximize revenue.