About SEARCH
Q: Where are my products not showing up well in search?
A: Run the SEARCH > Comparison by Retailer report. Pick a search term and your retailers. You can see what is and isn’t showing up in search for that search term. Or run the SEARCH > Comparison by Search Term report. Pick a retailer and your search terms. You can see whether your products are showing for the search terms on that retailer.
Q: Why is my seasonal search term yielding no results on the retailer’s site?
A: Comparison by Search term under the search fundamental can help give indication on why a search term may not be proving search results. You can spot if a retailer is changing the site to drive consumer behavior. For example, does your seasonal search term point to a landing page instead providing the actual results from the search term?
About CONTENT
Q: Can you help me figure out where my product listing content needs improvement?
A: By utilizing Product Basics Title test under Product Content you can compare gold standard titles versus product titles on the retailer’s site to determine why products are failing the test. Look for patterns in which may be occurring on retailer’s site that you may not be aware of or adhering to.
About AVAILABILITY
Q: How do my retailers compare in out of stocks?
A: Run the AVAILABILITY > Availability report. Change the Retailers filter to the ones you want to see. You’ll see numbers of products on each retailer that are out of stock.
About PRICING
Q: Can I quickly see how prices for my products compare across retailers?
A: Run the PRICING > Pricing Summary report. You’ll see brands and their products as well as retailers and your products’ prices on them.
Q: How can I identify strategies between retailers regarding pricing?
A: In the Fundamental Pricing, under Price Trends, items are linked together by GTIN to show you who moved first and who followed when price changed and whether it was the result of a 1st party of 3rd party item.
Q: Are my retailers discounting my products? If so, by how much?
A: Run the AVAILABILITY > Price Range report. Change the Retailers filter to the ones you want results for. You’ll see average discounts being applied to your products. Or, run the PRICING > Price Alerts report. Pick a time period to study. Sort it by %Change (in price) in ascending order to find biggest price reductions.
Q: How do I identify seasonal or holiday pricing strategies on sites?
A: In the Fundamental Pricing, under Price Trends, items are linked together by GTIN to show you who moved first and who followed when price changed and whether it was the result of a 1st party of 3rd party item.
Q: We had a retailer that broke our pricing threshold, causing a violation and a race to the bottom on pricing. How do we tell who made the first move and who followed to match pricing as a result?
A: In the Fundamental Pricing, under Price Trends, items are linked together by GTIN to show you who moved first and who followed when price changed and whether it was the result of a 1st party of 3rd party item.
Q: We are presently looking at expanding distribution into a new retailer. Can you help us understand the base price of the category so we can see how we compare?
A: The fundamentals for Pricing can help you understand who (Brands) is in the category currently, and at what price they are listed at. It can also help you understand the depth and frequency in which the category goes on promotion that may also impact your pricing strategy with the retailer.
About PROMOTIONS
Q: Are the promotions I’m supposed to be running actually active?
A: Run the PROMOTIONS > Promotional Calendar report. Pick weeks to study. Change the Manufacturers filter to My Manufacturers. You’ll see your retailers, brands, and their products - and whether they have active promotions (and if so, what type).
Q: Can I pull a calendar view of promotions to support a conversation with my retailer about my promotional strategy vs my competitors?
A: Run the PROMOTIONS > Promotional Calendar report. Pick weeks to study. Change the Manufacturers filter to My Manufacturers. Change the Retailer filter to the one you’re meeting with. You’ll see your retailer, brands, and their products - and whether they have active promotions (and if so, what type).
Q: Are my competitors running promotions?
A: Run the PROMOTIONS > Promotional Calendar report. Pick weeks to study. Change the Manufacturers filter to Key Competitors. You’ll see their retailers, brands, and their products - and whether they have active promotions (and if so, what type).
Q: Why did my promotion not perform as well as expected or the equivalent to last year?
A: In Pricing and Promotion you can evaluate if there was a change in competitive promotional activity to help understand if the landscape changed outside of your control that might have impacted your promotional performance. You can also utilize the Category Export information to determine if the category changed, traded down or up, during that time period in which are you evaluating the promotional performance.
Q: Our price promotion didn’t perform well but when we walked the store, we saw a considerable amount of additional promotions. How can I tell who else was on promotion as the same time?
A: Utilizing Promotional Calendar you client can spot lulls in promotional security on the category and look to strategically schedule promotions in an attempt to gain marker share. Inter can look at my special week on the promotional activities to see how that affects their search ranking. For example, was the rest of the category on promotion at the same time?
Q: We are new to the category/ retailer and are looking to promote items for a promotional period. How can I use the information to help inform our decision to promote?
A: In Pricing, you can pull the specific sku’s and their performance promotion on a retailer’s site. You can then side by side comparison with a specific set of SKU's & direct competitor SKU's to see if the discounts are deeper or the promotion type is different. Did the competitor offer a 17% discount during the promotional period? Was the average in the category 15% discount?