If you're interested in going deeper with your market share data, you can request a C3 presentation for any of your market share categories.
C3 stands for Category, Competitor, and Customer. C3 decks are standardized presentations that analyze category performance, key competitors, and customer trends using market share and share of voice data. Key takeaways are generated using AI to deliver actionable insights quickly.
To request a C3 presentation, reach out to your customer success manager.
The example below is an excerpt from a standard C3 presentation that highlights two purchase themes, or product types where the highlighted brand has low share. If the brand has the assortment, they can increase investment in order to gain share. If they do not have assortment, these themes represent opportunities for product innovation, as they are important segments of the category on Amazon.
